What the Sweeva?

Farting unicorns and Coffee cups are my lasting memories of the last Surf Party at Sweeva.  How Norbert Ladner can create such an artistic masterpiece from  disposable polystyrene is beyond me.  And well the Surfaholics page is just bizarrely funny.

Different but, what do the two splash pages have in common?  They both stand out from the crowd.  Do yours?

How many times when surfing are you brought to a halt to look at a page.  Not very often I wager.  1000 stock splash pages, indifferent and boring. unbranded or similar.  How many times have you seen the CTP Page ‘your attention grabbing headline goes here’ unchanged from the starting point.  Far too many newbies fail to get the point (I put my hand up, I did too)  that you need to attract the attention of the surfer to get yourself and the brands you are advertising noticed.

Whilst we havent all got Norberts artistic flair nor possess surfaholics sense of humour we could all improve upon the design of the freebies given out by the exchanges (They dont care where the surfers came from just that they did).  Get yourself noticed, stop the surfers in their tracks and the referals will come.  Dont leave your business results to luck.

<insert Norbert Ladners coffee cups>

And now I must go and practice what I preach….